Turning Strategy into Moving Stories 

My process is a collaborative journey that brings brands to life through movement. If your brand exists but its motion is undefined, I can help you create a distinctive motion identity and a toolkit that makes it easy to animate your brand consistently. If you have a message to share, I can transform it into a compelling story through a narrative animation that captivates your audience while expressing your brand with clarity and emotion.

A key part of this approach is my practice of Motion Dramaturgy, the art of analysing and shaping the emotional, narrative, and rhythmic flow of motion. By treating movement as a carefully staged performance, I find the most powerful way to express a brand’s identity through time, space, and energy. Every transition, shift in pace, and reveal is crafted to drive the story forward and leave a lasting impression on the audience.

Components of a Motion Identity

A complete motion identity defines how a brand moves, lives, and breathes.

  1. Motion Principles
    Core rules that guide a brand's movement, turning strategy into a consistent, purposeful visual language.

  2. Motion Guidelines
    Practical standards for timing, transitions, typography, and sound to keep all content on-brand.

  3. Motion Toolkit
    A library of ready-to-use assets such as logo stings, transitions, layouts, and templates for creating consistent content at speed.

  4. Brand Films
    A hero piece that showcases the motion identity in action, inspiring creative teams and serving as a long-term reference.

Process for Creating a Motion Identity

  1. Discovery & Strategy
    Understand business goals, brand personality, and audience, then establish a strategic framework to guide creative work.

  2. Research & Development
    Experiment with movement, timing, and style to uncover a brand’s unique motion language.

  3. System Refinement
    Define the precise ways a brand moves, turning creative exploration into a reliable set of motion rules.

  4. Mastering & Delivery
    Package the complete motion identity into a living toolkit with guidelines, references, and assets for consistent, impactful use.

Creating a motion identity is an exploration of how a brand moves with meaning and purpose.

Narrative Animation: Bringing Stories to Life

Narrative animations connect emotionally and communicate clearly, from brand manifestos to explainers.

  1. Briefing
    Lock in the story, objectives, audience, key messages, budget, and timeline.

  2. Scripting
    Refine or write the script to form the foundation of a compelling, on-brand story.

  3. Style Frames
    Create illustrated stills to nail the look, mood, and palette before animation begins.

  4. Voice & Sound
    Select the right voice artist, record, edit, and design sound to match the film’s tone.

  5. Animation
    Craft every frame with movement, rhythm, and style to tell the story effectively.

  6. Final Delivery
    Supply a polished film in the required formats, ready to make an immediate impact.

Interested?

Get in touch.